When Veganism meets the Beauty Industry

Clean Beauty: How the latest lifestyle trend ‘Veganism’ is positively affecting the beauty industry

Veganism; Most of us have probably heard of the word by now. Once considered to be an “alternative” lifestyle option, veganism is now considered to be a mainstream lifestyle choice adopted by millennials as a healthier and sustainable lifestyle alternative. With an estimated 3.5 million people in the UK thought to have abstained from animal products, the outlook for global veganism growth is nothing short of optimistic.

As consumers, we have become accustom to words like recycling, eco-friendly and biodegradable and thought about ways of cutting down on our personal carbon footprints. Now the words Vegan, Veganism & Cruelty-Free are also terms which we seem to naturally be adopting into our vocabulary.

According to The Economist, 2019 was set to be the year of the Vegan. With social trends such as Veganuary, which this year saw an incredible 250,000 people sign up for, (double the amount from the year before), and ‘Plant Power Day’ on the 7th March, it’s clear that Veganism isn’t just another ‘fad’ trend.

Not just about diet

Be honest, when you hear the word ‘vegan’ how many of you naturally draw your minds to diet? Vegan diets have been proven to have an array of health benefits, including weight loss, lower blood sugar and improved kidney function. But as much as many make the swap to veganism to abstain from the consumption of animals there are several other aspects such as animal cruelty and environmental impact which sway consumers into the lifestyle change.

With the veganism lifestyle growing at a large rate, Food, Fashion & Entertainment industries have had to adapt to the consumers demand for vegan friendly products, and now this change has also progressed into Beauty.

Veganism & Beauty

The Vegan Cosmetics industry is expected to reach $20.8 billion dollars by 2025, according to Grand View Research. We are no longer just concerned with what we are putting into our bodies, but also what we are putting onto our bodies. Whether you’re a Vegan or a Non-vegan, animal testing is something we have all started to become more aware of over the last few years, and most of us now look for beauty alternatives which are both cruelty-free and vegan friendly. It’s estimated that half of British women are now buying cruelty-free and vegan friendly beauty products, with a third of those not following a strict vegan lifestyle. It’s believed that new social trends such as ‘clean beauty’ & ‘conscious beauty’ have caused a spark in this.

But what’s the difference between the two? Cruelty-free means the products have not be tested on animals. Vegan friendly means the products do not contain any animal products, such as beeswax, animal fat, and crushed beetles. Let’s be honest, you don’t have to be a vegan to be put off by that.

Essential Beauty Supplies & Veganism

At EBS we offer a selection of beauty supplies which cater to the vegan beauty market. Our brands such as ORLY Beauty and Xanitalia offer vegan friendly options as a part of their ranges, and as a company, veganism is something we are mindful of when developing new products to bring to the market. As an example, we recently launched our new waxing system, Depil8, which is made with natural ingredients, cruelty free and largely vegan. We also have our increasingly popular Outback Organics range, which is 100% cruelty-free and offers a range of vegan friendly products, including our Best-Selling Opal Peelable Wax. Our entire range of Outback Organics pre and post wax products are also vegan, including our Post Wax Spray, and Pre/PostWax Botanical Body Oil, as well as our Strip Waxes and Roller Cartridges.

Consumers are now naturally drawn to the ingredients section of the product to check for potential hidden ingredients. Our reputation at EBS speaks for itself. We offer our customers both trust, and security in the products they are purchasing which carry the vegan friendly label. A large proportion of our customers come to us as we offer vegan friendly & cruelty free products. We are seeing an increasing amount of new customers who are looking for more sustainable and environmentally friendly options, not just for their own views or beliefs, but because of client demand.